Throughout the 24/25 season, I was tasked with leading the creative for the majority of the Goodison Stadium Tours campaigns. This is by far my strongest creative, and also the quickest-selling campaign of the season.
The best thing about this job was its simplicity - it's just a series of retouched images!
These images were altered to appear much darker than they actually were. This was done to create a spooky feel that allowed the ads to be pushed for Halloween. However, this was not a Halloween-specific tour, so these images had to be balanced enough to be suitable for the holiday and the rest of winter.