This was the second major project I was allowed to creatively lead.
With the only requirement of sticking to Everton FC guidelines, I was tasked with creating a new identity for Everton's International Soccer Schools Program.
The most significant piece of this identity was a strong masthead/logo
that can be applied to all created assets for each of Everton's multitude
of Soccer School Camps across North America.
Each camp also required a sponsor-free image composite of Everton Men's and Women's senior team players to be displayed, allowing me to utilise more than just one Adobe software.
I aimed to make these ads easily editable for most efficient generation, as the project was launched shortly before the start of the 2023 festive period.
As a result, Christmas-branded variants were able to be created quickly,
once again using Everton's official Christmas branding.
Below are the ones that didn't make it, despite being strong contenders for finalisation.
